BUS ADVERTISING – IN THE CONSUMER’S FIELD OF VISION
Various studies on advertising recall prove that BUS ADVERTISING, especially full-surface all-over advertising, achieves the highest attention values with high acceptance and sympathy at the same time. The target group to be reached is characterised by above-average purchasing power, high mobility and activity in the traffic area.
It consists of the attractive group of business people, commuters and tourists who are unmistakably addressed by the constant presence and movement of the buses on their way to work, while shopping or exploring the cities. Use this potential to place your advertising effectively and efficiently.